Tracking the data you can access through analytics (natively on the platform or via an analytics tool) is the only way to build an effective social media strategy.
By analysing your social media metrics, you can understand the effectiveness of your marketing efforts - this helps you refine your marketing strategy and content plan, so you can find ways to maximise your social media return on investment (ROI).
Our fully customisable social media analytics report template makes it easy to record your social media metrics, so you can start to up your social media game.
