It's expected that in the UK, 51 million people will be using social media by next year. So are you leveraging that for your business? And if so, how?
We think the answer lies in making sure your staff are ready and your business has a strong social media plan as part of its digital marketing strategy for the coming days, weeks, months, and years.
Social media should have its own strategy within any business, whether it is to focus on a select few platforms or spend a massive budget ensuring that you are all over every channel. This is where the problem comes in; trying to strategise when you may not be sure where and when you need to be in this realm.
The stats prove that social media marketing should become the focus for the future success of a company. Once trained on how to make maximum use of all of the platforms available online, employees will become an even more valuable business asset as it will increase their performance and productivity.
This is why social media training should be seriously considered by all companies for them to have the most informed staff possible.
If you are considering Social Media seriously, there are two approaches you could take. One approach is to engage with a social media agency, who can immediately provide you with the required skills by managing your social media for you. The second approach if your budget doesn’t stretch to that is to train your team.
There are a number of reasons why marketing and communications training makes sense in these current times…
Maybe you are working towards an ‘Investor In People’ status or pride yourself on the manner in which you help to develop your staff. Either way training them in social media means that you can harness their existing skills with newly found Social Media marketing skills, to truly enhance the effectiveness of your digital marketing strategy.
What can be a better indicator of how much you value your staff than resourcing some training for them, showing them that you value them and want them to be a part of things going forward. A team that's learning every day is a happy team!
A lot of training can also take place online over Zoom or MS Teams. You don’t need to fork out for expensive nights away in hotels.
If you train your internal teams, moving forward, you will have complete control over your social media channels. There is nothing better than motivated, loyal staff, who know the culture and values of your brand. So when it comes to representing your business in the online environment your branding is consistent and correct.
Rather than just throwing things at your customers and expecting things to stick, trained social media managers will engage with the target audience and listen to what they have to say. This could provide invaluable feedback about any products and services, ultimately helping to shape the future of the business.
Any decent training providers will not just take you through the theories and best practices, but they will also help you in the long run. They will be there to answer questions and engage with you. Show you how to get the most of your social channels. At The Social Game, in all that we do, our first aim is gain an understanding of your business and what is important to you. This ensures a truly targeted training session maximising your chances of success.
So what can you do now?
Review what you have now. This means looking at what you are doing on social and what resource you have. Who in the team shows an interest in social media, who keeps pestering you that you should be on it or wants to learn more about current trends and algorithms?
Look at doing a social media audit and understand where you are. Does your website design reflect your branding and the way you will be positioning your business on the social media platforms?
Now is the time to book some training in and make 2024 count. Whether you're already a self confessed social media expert but need a helping hand over a small issue - why not consider our Power Hours? Or if your team are complete beginners but you want to train them via one of our workshops - contact us today for a chat and allow us to help you up your social game!