Brand guidelines consist of a set of tools and rules on how to apply your branding elements. From spacing between texts, to which brand colours to use and when. These guidelines are something to live by when it comes to your brand and they help everybody, from designers to writers and colleagues to external agencies know how to use your brand elements correctly to create various marketing materials.
Whether you are a large, long-established organisation, or a young and fresh-faced startup early on in your journey - brand guidelines are essential for social media because they ensure consistency and coherence in the way a brand presents itself across its channels in all visual and messaging elements. Here are a few reasons why they are important:
Brand guidelines help ensure that all materials, from business cards to advertising campaigns, are consistent in terms of design, messaging, tone, and voice. This consistency reinforces the brand's identity and makes it easily recognisable. It’s all about being consistent to make it easy for your audience to be able to make a connection with your brand. If you want to learn more about consistency or want to read more of our blogs, click here.
Protects the brand
By establishing clear rules for the use of a brand's logo, colour palette, typography, and other elements, brand guidelines help protect the brand from misuse and misrepresentation. We know how hard it is to build a brand from scratch and the last thing you want is your logo or graphic being completely wrong and nothing like the vision you’ve had in your head.
Brand guidelines make it easier for different teams and departments to work together effectively by providing a common framework and shared understanding of the brand. Nothing is more frustrating than a team not being on the same page or understanding how the end product should look like, which leads us on to our next point…
Having clear brand guidelines in place can save time and effort by reducing the need for back-and-forth revisions and approvals. The frustration is real when it comes to wasting time over small details when it could’ve been avoided in the first place, not to mention any confusion that could occur.
Enhances brand equity
A strong and consistent brand helps build trust and credibility with customers, investors, and other stakeholders, which can enhance a company's brand equity and overall value. Just as your individual personality traits and character quirks make you so uniquely you, your brand identity is the special recipe that enables you to shine and stand out from the crowd. And let’s face it, with the digital era making it easier than ever before to launch a business, this crowd is busier than ever.
Find out how we can help you over the coming months and beyond, get in touch and allow us to help you up your social game!