How to Effectively Use Instagram Highlights

Instagram Story Highlights, are collections of pictures, videos, and posts you’ve posted to your Instagram Story. In case you’re unaware or haven’t used highlights previously, they are located right underneath your profile bio section and above your regular feed. Ever since they were introduced in 2017, they have grown even more important, especially when it comes to new users visiting your page. 

Here are some tips for creating engaging and effective Instagram highlights for your page and why they’re important…

Plan your content

Before you start creating your Instagram highlights, take some time to plan out the themes or topics you want to cover. This will help you ensure that your highlights are appealing to your target audience. Not to mention help save any confusion down the line.

Use eye-catching cover images

Your cover images are the first thing people will see when they visit your highlights, so make sure they're eye-catching and representative of the content they contain. You can use graphic design tools to create custom images or choose from pre-made templates. Think simple but cohesive, making it easier for users to find what they’re looking for.

Keep your highlights organised

Group similar content together in separate highlights so that your followers can easily find what they're looking for. Consider labelling your highlights with clear, to the point and descriptive names, no need for a thesaurus!

Make your highlights shareable

Encourage your followers to share your highlights by adding call-to-action stickers or text to your posts. It’s an easy and great way to increase engagement. You can also share your highlights on other social media platforms or embed them on your blog or website, driving them to your Instagram page.

Experiment with different content formats

Your highlights don't have to be limited to photos and videos. Consider incorporating other content formats, such as carousels, quizzes, or polls, to make your highlights more interactive and engaging. Save your aesthetic content for your feed and think of your highlights as more of a place to show a different perspective of your brand.

Consistently add new content

Keep your highlights fresh and up-to-date by consistently adding new content. This will encourage your followers to check back regularly and help you stay top of mind. If you couldn’t tell from our previous blogs, consistency is something to live by when it comes to social media.

Good luck! However, if you need more guidance when it comes to your social game, let's talk.