Whether people like it or not, social media is here to stay and is an essential part of a successful marketing strategy for businesses. However, there are common mistakes that businesses make when it comes to their social media marketing, but don’t panic, some long-term social media marketers are still doing these now. Coming up in this blog are eight things you need to stop doing when it comes to your social media marketing…
Focusing on quantity over quality
We’ve all heard this one but it is still one of the most common mistakes that businesses make. Posting a lot of content on your social media channels doesn't mean that you are doing it right or that’s the only way you’re going to grow your account. It is important to focus on creating high-quality content that engages your audience and provides value, since that is what will encourage people to click that follow button.
Being on all social media platforms
It's a common misconception that being on all social media platforms will increase your reach. However, it is better to focus on a few platforms that align with your business goals and where your target audience spends their time. It's more beneficial to have a strong presence on a few platforms rather than a weak presence on many so that you concentrate on your target audience.
Posting the same content across platforms
Each social media platform has its own unique characteristics and audience so this should be reflected in your content. Posting the same content across all platforms doesn't always take into account these differences and can result in disengaged followers. It's important to tailor your content for each platform to ensure it resonates with your audience, meaning sometimes content can be shared on multiple platforms as long as they are in line with the platform’s specifications.
Not curating user-generated content
User-generated content can be a valuable tool to showcase your brand and engage with your audience. Not curating user-generated content is a missed opportunity to connect with your followers and promote your brand. Also, it can give your account and business more credibility that will be seen by potential followers.
Not uploading videos to social media platforms
Videos are one of the most engaging forms of content on social media and with the popularity of TikTok other platforms are leaning more toward video content, such as reels on Instagram. Not uploading videos to your social media channels means you are missing out on an opportunity to connect to a wider audience and increase engagement.
Not targeting a specific audience for your content
It's important to know your target audience and create content that speaks to their specific interests and needs. Not targeting a specific audience can affect the content you create and share, resulting in disengaged followers and ineffective social media marketing.
Not boosting the right posts
Boosting posts can be a valuable tool to increase reach and engagement and it’s a tool that is overlooked often. However, it's important to choose the right posts to boost since boosting the wrong posts can result in wasted ad spend and ineffective social media marketing.
Not replying to questions on social (fast enough)
Social media is a two-way conversation! Not replying to questions and comments from your followers can result in disengaged followers and a negative perception of your business. It's important to reply to questions and comments in a timely manner to show your followers that you value their engagement. So keep on top of your community management!
By avoiding these common mistakes, you can create a strong social media presence that engages your audience, promotes your brand, and drives business growth. Want to learn more about social media marketing? Get in touch with us to start your social game journey.