5 Reasons why Facebook is still an important platform to consider for your Social Media strategies

When Facebook first opened its virtual doors in 2004, it was a brand new social networking website that changed how people connected from all across the world. With the arrival of many new social media platforms since, it would often seem that Facebook would begin to be neglected and pushed down the pecking order in their marketing strategies. However, Facebook was still the most popular social media platform in 2022, but if that’s not enough of a reason for it to still be part of your strategy here are 5 more…

Wide Audience Reach

Facebook has a massive user base of over 2.91 billion monthly active users, ranging from 13 years old to over 65 and making it one of the largest social media platforms in the world. This means that it is an effective platform for businesses to reach a large audience, no matter the size or industry. Social media is all about connecting so Facebook alone gives you the opportunity to make a lot of connections. 

Targeted Advertising

Facebook's advertising platform is incredibly advanced and is still allowing businesses to target their ideal audience through demographic, behavioural, and interest-based targeting. This ensures that your ads are seen by the right people, increasing the likelihood of conversions. Need help getting started with your social media advertising? We’re here to help… 

Strong Engagement

Facebook's engagement rates are still relatively high, with users spending an average of 19 minutes per day on the platform. This provides ample opportunity for businesses to engage with their audience through posts, comments, and direct messages.

Rich Media Options

Facebook supports a wide range of media formats, including video, images, and live streaming. This allows businesses to create more engaging and interactive content that captures their audience's attention. If you’re not sure where to start when it comes to content, start by reading this blog.

Analytics and Insights

Facebook provides detailed analytics and insights on your page's performance, allowing businesses to understand their audience and optimise their content strategy accordingly. This helps businesses continuously improve their Facebook presence and achieve social media goals.

These are just some of the reasons why Facebook is not fading any time soon and to ensure it still remains a strong part of your social media strategy. Looking for more help when it comes to your social game? Get in touch